Brand identity · Esports
Retals
Logo explorations for Rocket League content creator Retals, developed around speed, competition, and a recognizable R mark.
Graphic design, identity systems, and digital experiences by Alex Mills.
Portfolio
A focused selection of visual design and digital work. More case studies will be added as they are completed.
Brand identity · Esports
Logo explorations for Rocket League content creator Retals, developed around speed, competition, and a recognizable R mark.
Identity studies
A collection of personal marks and wordmark studies across ink and chrome finishes.




About
I’m Alex, a multidisciplinary designer interested in identity, typography, and art direction. I turn strong ideas into clear, memorable visual systems.
My process balances concept, craft, and practical use. New case studies will show the thinking and execution behind each project.
Contact
Share a brief, timeline, or early idea. I’ll respond with next steps.